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There can hardly be anyone now that doesn't acknowledge the immense power that video has brought to corporate promotions and product advertising. The digital revolution has brought the cost of professional video production within the reach of most businesses and whilst by no means the only platform, the Internet revolution has provided several effective and inexpensive ways to get them seen by potential clients.

So, with everyone embedding video onto their websites what's going to make you stand out from your competitors? When someone is searching for your product or service, flitting from competitor to competitor websites, how are you going to grab the all-important first few seconds "…tick …tick …tick" to make a first impression whilst stopping them going "…click …click" onto your competitors?

Website "Walk-on Presenter" offers a creative alternative that "ticks" all the boxes by:
   * Engaging with site visitors
   * Reducing homepage "bounce rate"
  * Providing important information to retain interest       and differentiate

Internet users are notoriously impatient. They want information as quickly as possible and from as little effort as possible. The surprise appearance of a trained professional "Walk-on Presenter" meets all the criteria, quickly grabbing a visitor's attention and immediately getting key information across. They communicate in a personal, friendly way; speaking directly to the visitor in a non-intrusive, informative manner with a reassuring tone that encourages the visitor to stay longer, find out more information from your website and to make contact.

Following the introduction, the "Walk-on Presenter" and the invisible video screen disappear from view, leaving your visitors free to further browse your website. Job done!

So why aren't there more already? Well, that's because the process involves many different skills from different disciplines that are rarely brought together.

1/ Marketing strategists that can realise and produce engaging and inspiring scripts.

2/ Professional presenters that are camera and media trained.

3/ Combination of specialised technologies from different disciplines and production know-how that are not easily brought together.

We're not saying that other forms of web video will become obsolete. Far from it, as there are countless occasions when a combination of corporate promotions, product adverts and demonstrations should be available on your web pages in conventional forms either embedded from your domain server or through video sharing sites such as *YouTube and *Vimeo (* the subject of another post soon to be published) as indeed on other non-Internet platforms too.

Website "Walk-on Presenter" however, provides an innovative and creative alternative that greatly increases the chances of you getting an edge over your competitors - unless they beat you to it, of course!

So, what about our own? What else would you expect? Take a look at our "Walk-on Presenter" Product page.


Walk-on Presenter' is compatible with both PC and Mac. Click the link for information about compatibility. If you would like a "Walk-on presenter" for your website, why not give CorpFilms [UK] a call?
"It's what we're known for. It's what we do well"

CorpFilms [UK] specialises in 'high-end' corporate film production. * Company Promotions * Web and Point of Sale adverts * Training, Employee Inductions and e-Learning * Product 'How to' User Guides & Demonstrations * Live Events and Award Ceremonies * Interactive Interviews
Call or email for an informal chat.

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