COMPARISON BETWEEN VIDEOGRAPHY
AND A PRODUCTION COMPANY
|Is there really a difference
between videography and a Production Company? The short answer is "Yes".
Although both disciplines deliver their final product as moving images, each
approaches the production process quite differently and with differing skills
that deliver very different results.
Videography is primarily shooting
something exactly as it is, or how it happens. The aim is to produce a visual
record or a simple communication of highlighted soundbites. The result may,
artistically, be quite appealing but there is no creativity in the actual
content. You cannot rely upon the viewer grasping any meaningful message and it
will therefore serve little or no other purpose. There's nothing wrong with
that if expectations are limited or a record is all that's called
When photographers branch out to videography they usually bring a
similar mind-set to that of their photography, which is to create a visually
pleasing record. They chronologically string together video sequences, because
they are there to present things exactly as they are. Soundbites and vox pops
are usually inadequate to communicate effectively. It amounts to having moving
images instead of static images or a slideshow, often set to unsynchronised and
poorly matched background music.
For corporate clients, the Production Company
approach uses creative license to tell a well-structured story that informs the
viewer and stimulates a reaction that the client is seeking to achieve. The
corporate client must therefore have a clearly defined objective that goes
beyond a visual record.
To do this effectively, this requires an
engaging story line, storyboard and often a script, which the producer
creates by interpreting and improving the client's brief. A range of differing
resources are employed that will suit the treatment (theme, mood and style) of
As well as a film crew, actors or presenters are
sometimes called upon to steer the viewer's better understanding of the film.
Under a Director's instruction, the crew will follow a shot list to produce
multiple and usually non-sequential shots and dialogue, to reinforce the story
line being told.
A Production Company will also have a more extensive
range of professional equipment. Multiple cameras with a variety of cinematic
quality lenses synchronise to avoid obvious and distracting cuts. Camera rigs
such as dollies, cranes and stabilisers are used to create tastefully composed,
difficult or better positioned shots. Different types of lighting and
microphones will be used to accommodate varying situations according to the
location environment or filming conditions.
In postproduction (editing)
the non-sequential shots are assembled into the correct order and synchronised
with precision accuracy within 1/25 of a second. Colour processing, visual and
audio effects are also used to set or enhance the moods of the film
The Final Product
When produced correctly, the resulting film will stimulate viewers to
connect emotionally, understand what the client is communicating, how they
should feel and know what to do.
We are experts at creating audio
visual stories for marketing, sales and PR. We also provide a multi-camera crew
for live events. So why not give CorpFilms [UK] a call?
"It's what we're
known for. It's what we do well"
CorpFilms [UK] specialises in 'high-end'
corporate film production. * Company Promotions * Web and Point of Sale adverts
* Training, Employee Inductions and e-Learning * Product 'How to' User Guides
& Demonstrations * Live Events and Award Ceremonies * Interactive
Call or email for an