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Media Training was one of the subjects of BBC Radio Four's 'The Bottom Line' 12 July 2012. All three of Evan Davis' guests had:

  * Been media trained
  * Saw the value of it
  * Believed it taught useful communication skills
  * That were applicable beyond media Interviews

Here's what they explained:
Evan Davis, presenter of "bottom Line"


Steve Holliday, chief executive of international electricity and gas company National Grid plc, first had media training as a young manager running an operational plant at Esso.

Nowadays his role at National Grid requires a broad range of communications skills that are useful in talking not just to the media but also to employees, stakeholders and investors. "...the ability to simplify, to be succinct, to get a couple of key points across effectively"

National Grid provides communications training for many of its employees for these reasons.
Steve Holliday, CEO National Grid plc


Nicola Shaw, chief executive of High Speed One Ltd, the Channel Tunnel high-speed rail line, has received media training three times.

In general comment, she said "I take the view that I don't do this very often, and it's always good to remind yourself of the things to do and not to do"

As far as the media: "If you're a listed business you've got to do your reporting on a very frequent basis. When things are happening to your business people are interested. They want to hear about it so you've got to be on your front foot."
Nicola Shaw, CEO High Speed One Ltd


Philip Dilley, chairman of the global design, engineering and consulting company Arup Group Ltd, has had media and communications training more than once.

"It's useful in order not to fall into pitfalls" he said. "In our industry things go wrong from time to time. It's quite likely that one or other of us is going to be asked about some issue where someone's been injured or something's happened on a site, and to have in one's mind how to answer that in a sympathetic and appropriate way is quite important. Technical people are notoriously bad at telling the story in a way the public can understand."
Philip Dilley, chairman Arup Group Ltd


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