BBC 'BOTTOM LINE' GUESTS ENDORSE
Media Training was one of the
subjects of BBC Radio Four's 'The Bottom Line' 12 July 2012. All three of Evan
Davis' guests had:
* Been media trained
the value of it
* Believed it taught useful communication
* That were applicable beyond media
Here's what they explained:
Steve Holliday, chief
executive of international electricity and gas company National Grid plc, first
had media training as a young manager running an operational plant at
Nowadays his role at National Grid requires a broad range of
communications skills that are useful in talking not just to the media but also
to employees, stakeholders and investors. "...the ability to simplify, to be
succinct, to get a couple of key points across effectively"
Grid provides communications training for many of its employees for these
Nicola Shaw, chief executive
of High Speed One Ltd, the Channel Tunnel high-speed rail line, has received
media training three times.
In general comment, she said "I take the
view that I don't do this very often, and it's always good to remind yourself
of the things to do and not to do"
As far as the media: "If you're a
listed business you've got to do your reporting on a very frequent basis. When
things are happening to your business people are interested. They want to hear
about it so you've got to be on your front foot."
SHAW (Photo: BBC)
Philip Dilley, chairman of the
global design, engineering and consulting company Arup Group Ltd, has had media
and communications training more than once.
"It's useful in order not
to fall into pitfalls" he said. "In our industry things go wrong from time to
time. It's quite likely that one or other of us is going to be asked about some
issue where someone's been injured or something's happened on a site, and to
have in one's mind how to answer that in a sympathetic and appropriate way is
quite important. Technical people are notoriously bad at telling the story in a
way the public can understand."
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