With so many companies now
embracing video to promote their organisations, products or services, the
challenge everyone is now faced with is 'how to create the ideal corporate
film' that will communicate effectively, have an impact and be more memorable
than its rivals.
What so many get
Here's the trap that many client organisations, inexperienced
videographers and wannabe producers fall into.
Think about those videos
where you were shown a montage of moving images about someone else's business
or event; maybe a talking head or carefully contrived testimonials that just
spouted off about 'something' that you now can't even remember. Did any of them
truly inspire you? Did any of them make you sit up and say to yourself, "Waw,
that's the one for me!" Probably not.
The chances are you probably can't
even remember any of them individually, because they were boring and all much
the same. So if you have exactly the same, why would yours be judged
What so few get
Now think about those stories you were told when growing up.
Still remember them? Yes, and that's because we're hardwired to learn from
storytelling. Even the parables were first passed down by storytellers,
centuries before the bible was written. Fast forward now to 21st century.
Technology has evolved but the human race is still hardwired in the same way.
There is always a story somewhere in what you want to communicate. The
skill comes in identifying what that story is, how it relates and should be
conveyed to your target audience in a marketing sense. This will not happen by
chance. It's best achieved where the story line has been professionally
developed during the preproduction process.
Neither should it be filmed
in a haphazard way. Whatever the film is for, whether, a company promotion,
product advert or even an event, professional corporate filmmakers will never
turn up on a job without a detailed storyboard, script, shot list and
When produced correctly and steered by key communication
objectives, viewers will connect emotionally to judge why they should watch the
film; storytelling helps them identify what the product service or event has to
offer; why it's appropriate for them and know what to do.
We are experts at creating audio
visual stories for marketing, sales and PR. So why not give CorpFilms [UK] a
"It's what we're known for. It's what we do well"