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People still buy from people but video can be a great stimulant towards your ultimate goal depending upon how well it has been produced.

Much of the failure we witness when reviewing videos produced by non-professionals or by those that have little marketing savvy is that all too often they lack direction. They feature irrelevant content and are written from within whilst still looking inwardly. They are produced wearing rose tinted spectacles and therefore the organisation in question doesn't see it clearly from the buyer's perspective or the producer doesn't understand the difference.

Common mistakes are to think that your audience wants to know everything you think they should know. Also, that they will see it in the same way as you. Not true, at least not at this stage. They are only interested in what matters to them and whether it solves their problem. The job of the video is to direct the viewer towards what's important in their eyes, help them see the solution and lead them towards your organisation as the best provider of their solution.

Whilst some videos may look pretty, they might even have some impressive action shots, a simple test how to measure effectiveness of a production is to watch a video just once then see how much you remember.

  * Write a production brief and include key objectives. Use that to measure success of the production
  * Cover only the important things. Too much detail or too much irrelevancy takes away the focus from the key points you are communicating
  * Tell a story when you can. Most people relate to stories and find them an easier way to remember
  * Be creative. Your story can be creatively adapted but understand how doing so relates to your brand.
  * Keep things uncomplicated where possible. Marketing videos should be easy to watch and memorable. Don't be mislead that fancy special effects deliver results
  * Appeal to emotions. Laughter, desire and compassion are powerful motivators. They get people on board
  * Use a variety of styles - live action, animation, charts, graphics, titles etc. This will be more likely to keep people's attention
Marketing your business
Your Brand
Mistakenly, many think that brand is a logo or visual identity. It's not. It's what describes your organisation. Your video is likely to be many people's first encounter with your brand. First impressions stick, so it's critical to understand exactly what impression it will give.

A specialist Corporate video Production Company, will help you stay true to your brand. It will help you style the production to appeal to your target audience. Its resources and higher production standards will uphold the quality of your corporate image.


If you would like help creating an effective theme and professional production for a company promotion about your business or adverts for your products, why not give CorpFilms [UK] a call?
"It's what we're known for. It's what we do well"

CorpFilms [UK] specialises in 'high-end' corporate film production. * Company Promotions * Web and Point of Sale adverts * Training, Employee Inductions and e-Learning * Product 'How to' User Guides & Demonstrations * Live Events and Award Ceremonies * Interactive Interviews
Call or email for an informal chat.

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