Your video has been produced.
Hopefully it looks great, showing and saying the things your prospects will be
interested in, but is it legal?
There's more to professional and amateur
productions than filming and editing. They must all conform to Advertising
Standards (ASA), Performing and Mechanical Rights (PRS) regulations. For the
purpose of this article we'll look at video production that is used for
marketing and sales purposes, highlighting four top areas that are prone to
Vlogs and blogs
can be produced by an independent source but when produced by the company whose
service or product is featured, by its agent or anyone who will gain from its
promotion, it must be quickly clear that it contains marketing material or an
advert. It must not mislead the viewer into thinking it is
The content must be accurate, true and have the
ability to be checked. There are also requirements regarding how the content is
created and any interest the donor may have regarding the company, service or
product being recommended.
If commercially produced music, video,
film, TV footage or graphic design is used, a copyright fee must almost
certainly be paid to writers, performers, producers and distributors. These
people have professional skills and it's the way they earn their livings. Not
paying is theft and that's not good for your reputation, either.
Filming adults often requires
their personal consent. The rules for private and public filming vary according
to situation and location. In the case of young people, the age of consent,
parental/guardian approval is 16 and professional guidelines apply to 17/18
set out with deliberate intent to break the law, it happens. Buyer beware - not
all producers will be familiar with the regulations so what might initially
appear as an innocent video might actually be a potential legal minefield that
could and sometimes does backfire. A specialist producer with expertise in
marketing communications will have a much greater understanding to keep you
safe from transgressions.
If you would like help creating a
high quality and compliant company promotion or product advert; why not give
CorpFilms [UK] a call?
"It's what we're known for. It's what we do