Your video has been produced.
Hopefully it looks great, showing and saying the things your prospects will be
interested in, but is it legal?
There's more to professional and amateur
productions than filming and editing. They must all conform to Advertising
Standards (ASA), Performing and Mechanical Rights (PRS) regulations. For the
purpose of this article we'll look at video production that is used for
marketing and sales purposes, highlighting four top areas that are prone to
Vlogs and blogs
can be produced by an independent source but when produced by the company whose
service or product is featured, by its agent or anyone who will gain from its
promotion, it must be quickly clear that it contains marketing material or an
advert. It must not mislead the viewer into thinking it is
The content must be accurate and true. There are
also requirements regarding how the content is created and any interest the
donor may have regarding the company, service or product being
commercially produced music, video, film, TV footage or graphic design is used,
a copyright fee must almost certainly be paid to writers, performers, producers
and distributors. These people have professional skills and it's the way they
earn their livings. Not paying is theft and that's not good for your
Filming adults often requires their personal consent. The rules for private
and public filming vary according to situation and location. In the case of
young people, the age of consent, parental/guardian approval is 16 and
professional guidelines apply to 17/18 year olds.
Whilst few set out with deliberate intent to
break the law, it happens. Buyer beware - not all producers will be familiar
with the regulations so what might initially appear as an innocent video might
actually be a potential legal minefield that could and sometimes does backfire.
A specialist producer with expertise in marketing communications will have a
much greater understanding to keep you safe from transgressions.
If you would like help creating a
high quality and compliant company promotion or product advert; why not give
CorpFilms [UK] a call?
"It's what we're known for. It's what we do