IF YOU'VE EVER DOUBTED THE
POWER OF A GREAT STORY...
With so many companies now
embracing video to promote their organisations, products or services, the
question is how to create a corporate video that will communicate effectively
and have an impact?
Every organisation has its own expert field of
operation whether it's in manufacturing, private or public service sectors or
whatever, so it's not surprising that they can't be expert filmmakers
Is this inexperience why so many find it difficult to get their
video to deliver results? Could this be because they or their chosen
videographer/guy with a camera had a limited range of skills or ideas?
You'll probably find it hard to recall one in any detail, if at all, but try to
think about those videos where you were shown a mixture of unconnected images
of someone else's business, a talking head spouting off about their own
business, or carefully contrived testimonials that simply endorse how any good
supplier should perform. Did any of them truly inspire you? Would they have
made you think to yourself, "Eh, that's the one for me!" Probably not. So if
you produced exactly the same for your business, why should you think yours
would be judged differently?
Now think about the stories you've been
told or read. You probably remember stories from many years ago. That's because
it's human nature to connect with stories of all types. Even our ancestors knew
the power of stories. That's how they passed down knowledge. The popular medium
might have changed but the technique hasn't.
A corporate video has to
engage with and inspire your target audience. That's easier said than done. It
has to be effective, it has to achieve its objective and above all, it has to
deliver a return on your investment.
Most sales people know that when
they are able to share a story (let's credit them with it being a true story)
it can be a great way to prove how their services or products can provide the
solutions that their prospective clients need. A corporate video is just the
same. It has to engage with and inspire your target audience. By doing so you
greatly increase the chance of achieving your objectives thereby delivering
that return on your investment.
Never underestimate the power of
a good story
There is always
a story somewhere and the best way to tell that story in an effective and
memorable way by video for business, is to engage a professional corporate
video Production Company.
As a pre-requisite, all video producers, even
wedding videographers, should have the camera and editing skills to make your
video look nice, but a Production Company that specialises in corporate
promotions and adverts will bring important skills that others don't. It will
have ideas and understand how those ideas fit into your marketing mix. It will
allocate a substantial proportion of planning time to the consultation and
pre-production processes, helping you find that story and the best way to tell
it making sure it connects with those you are communicating with - your target
If you have ever doubted the power of a storyline in a video,
this example might help you think again.
Okay, it's not exactly what you
might choose for your own "corporate story" and it might be stretching the
imagination by more than just a bit, but we choose it to prove the power of a
great story, and well..., because we thought it might provide a chuckle
If you would like help creating
an effective storyline and professional production for a company promotion
about your business or adverts for your products, why not give CorpFilms [UK] a
call? "It's what we're known for. It's what we do well"
CorpFilms [UK] specialises
in 'high-end' corporate film production. * Company Promotions * Web and Point
of Sale adverts * Training, Employee Inductions and e-Learning * Product 'How
to' User Guides & Demonstrations * Live Events and Award Ceremonies *
Interactive Interviews Call or email
for an informal chat.