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Decide which level of engagement your film is working at
For your company film or video to be engaging it must deliver relevant interest to your viewer.

We're often asked "What is the optimum length of a company film?" The short answer is that there isn't an answer that can be generalised. It depends upon where your viewer is in the marketing cycle in respect to your product and the required level of engagement.

1/ Hello, this is what we do
If your viewer is not actively seeking your service it's probably better to have a very short video of maybe 15/60 seconds. In that time you can say "We're here, this is what we offer." If you have an interesting proposition, a realistic objective might be that the viewer will watch. They may then bury it in their long term memory. It may or may not ever be recalled again. Content isn't especially critical. For economy you might consider a videographer rather than a corporate video or film production company (here's the difference).

2/ This could be of interest to you
On the other hand if your viewer has a potential interest in your topic that could be beneficial, he or she will watch something a bit longer. In our experience that's maybe 2/3 minutes but at this point content becomes far more critical so you'll need to up the calibre of producer. Your viewer will want to learn something useful for it to be worth the time he or she is investing.

3/ We've got the solution you're looking for
If your viewer is approaching buying mode, particularly if the spend is likely to be significant, the duration could be as long as 6/7 minutes or even more. He or she will want a lot more than the first option described and probably more than the second. He or she will want know that you thoroughly understand the issue(s) and have a specific remedy.

Depending upon the complexity of your product, that may give sufficient confidence to proceed with the purchase, however there are times when the objective might be for the prospect to get in touch.

Decide which level your film is working at
You need to be realistic. Your film is unlikely to cover all three marketing criteria to all three levels of prospects. You must decide at what stage of the cycle your prospect is. 1/ Hello this is what we do, 2/ This could be of interest to you, or 3/ We've got the solution you're looking for.

A specialist corporate film production company that also has highly tuned marketing and sales skills will be able to create the right style of storyline, storyboard and script that engages your viewer at their relevant level of interest, ensuring it delivers on your objectives.


Our name says it all. We are experts at creating corporate films for marketing,
sales, PR and corporate events. Why not give CorpFilms [UK] a call?
"It's what we're known for. It's what we do well"

CorpFilms [UK] specialises in 'high-end' corporate film production. * Company Promotions * Web and Point of Sale adverts * Training, Employee Inductions and e-Learning * Product 'How to' User Guides & Demonstrations * Live Events and Award Ceremonies * Interactive Interviews
Call or email for an informal chat.

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