NOT ALL COMPANY VIDEOS ARE
ENGAGING - HERE'S WHY
|For your company film or video
to be engaging it must deliver relevant interest to your viewer.
often asked "What is the optimum length of a company film?" The short answer is
that there isn't an answer that can be generalised. It depends upon where your
viewer is in the marketing cycle in respect to your product and the required
level of engagement.
1/ Hello, this is
what we do
If your viewer is not actively seeking your service it's
probably better to have a very short video of maybe 15/60 seconds. In that time
you can say "We're here, this is what we offer." If you have an interesting
proposition, a realistic objective might be that the viewer will watch. They
may then bury it in their long term memory. It may or may not ever be recalled
again. Content isn't especially critical. For economy you might consider a
videographer rather than a corporate video or film production company
(here's the difference).
2/ This could be of interest to you
On the other hand
if your viewer has a potential interest in your topic that could be beneficial,
he or she will watch something a bit longer. In our experience that's maybe 2/3
minutes but at this point content becomes far more critical so you'll need to
up the calibre of producer. Your viewer will want to learn something useful for
it to be worth the time he or she is investing.
3/ We've got the solution you're looking for
viewer is approaching buying mode, particularly if the spend is likely to be
significant, the duration could be as long as 6/7 minutes or even more. He or
she will want a lot more than the first option described and probably more than
the second. He or she will want know that you thoroughly understand the
issue(s) and have a specific remedy.
Depending upon the complexity of
your product, that may give sufficient confidence to proceed with the purchase,
however there are times when the objective might be for the prospect to get in
Decide which level your film is
You need to be realistic. Your film is unlikely to cover
all three marketing criteria to all three levels of prospects. You must decide
at what stage of the cycle your prospect is. 1/ Hello this is what we do, 2/
This could be of interest to you, or 3/ We've got the solution you're looking
A specialist corporate film production company that also has highly
tuned marketing and sales skills will be able to create the right style of
storyline, storyboard and script that engages your viewer at their relevant
level of interest, ensuring it delivers on your objectives.
Our name says it all. We are
experts at creating corporate films for marketing,
sales, PR and corporate
events. Why not give CorpFilms [UK] a call?
"It's what we're known for. It's
what we do well"
CorpFilms [UK] specialises in 'high-end'
corporate film production. * Company Promotions * Web and Point of Sale adverts
* Training, Employee Inductions and e-Learning * Product 'How to' User Guides
& Demonstrations * Live Events and Award Ceremonies * Interactive
Call or email for an