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WHAT DOES IT COST TO MAKE A PROFESSIONAL VIDEO?

We are all accustomed to watching video. Almost everyone wants to encompass this powerful medium. Those that value their corporate image and want results, steer clear of DIY by engaging a professional Production Company.

Understandably, the most common question we are asked is "How much does it cost to make ...….?" Many first time commissioning clients, especially for online video, think they just need 'a guy with a camera' but when you get into the details, quality productions are more involved than that. To answer the question properly the Production Company needs to know what the entire process will require by way of people, resources and time.

Video production rates vary significantly. There is no "one solution fits all" and a project can involve many quality-related variables. Key factors to be taken into consideration can be put into two areas.

1 - The delivered asset (Typically the video file and distribution medium)

The video product can comprise of many different types of assets. For example:
  * Footage shot with a camera
  * Static or animated graphics
  * Infographics
  * Photographic images
  * Text/Titles
  * Scripted voiceover/presenter
  * Interviews
  * Music
  * Sound and visual effects
  * Blu-ray/DVD/online/mobile devices/loops/OHP

2 - Production resources (The process of having the video plan developed and the resources to put through production to delivery)

Production resources may include any of the following:
  * Concept development - Establishing the creative      idea to achieve objectives
  * Scriptwriting & Storyboard
  * Planning the logistics of the shoot
  * Location related issues
  * Gathering, renting and/or purchasing props
  * Scheduling availability of people, places, etc.
  * Camera(s) - How many, what types?
  * Sound - Microphone types, placement, setting      levels, monitoring for problems
  * Actors, presenters, voiceover artist
  * Postproduction Editing
  * Graphics design
  * Animation
and much more!

All of the services can be provided by people with a wide variety of:
  * Skills: To devise concept, write scripts,      storyboards. Technical and creative to use      cameras, lighting, sound, graphics and editing
  * Experience: Practical expertise and years of      experience to bring added value to every project
  * Talent: This includes people who go in front of the      camera too. It's an acquired skill that has to be      learnt and honed
  * Equipment: E.g. ability to film without autopilot      overcomes many challenging and sometimes less
     obvious situations
Production costs vary upon quality-related variables
Assessing cost of production and resources
A conscientious Production Company will want to produce the highest quality output they can, so it's not surprising they prefer to use the best, to produce the best. After all, getting customers to engage with and be inspired by your brand should be their primary aim. So whilst there are basics like cameras and editing software there are specialty items such as rigs like tracks, crane jibs, steadycam. Also time-lapse, special mics, booms, lighting and green screen. These can all help a production become more polished and to stand out. Productions that require talking heads may also benefit from a teleprompter to confidently and fautlessly deliver scripts to camera.

Whilst it is the job of the Production Company to advise and collate the costing, the client's budget will have a big influence upon the level of resources that can be allocated. But there lays the "Catch 22" (Google it if you're too young to remember the film). A Mercedes drives better than a Ford so you need to tell the producer which you want and the optional extras you can afford!

A good rule of thumb is to recognise that if you want people who are highly competent and professional, expect to pay between £300-500 per person, per day depending upon each of their roles and the variables previously outlined. Bear in mind, however, that the different roles are only engaged for part of each project so you should talk this through with a professional Production Company to understand who would be involved in your project.

Recommendation
By allocating enough budget to produce quality content that also focuses upon your objectives, you greatly increase your chances of engagement and make a positive impression for your brand.

Buyer beware!
You can't buy a Mercedes for the price of a Ford. You get what you pay for. There may be someone out there who is cheaper. Ask yourself "Why are they cheap?". "Do they have the experience in your particular production requirements?" "Will they still be around when you need them?" "Do they have ALL the attributes to offer a full production service with variable resources?" If not you might be buying an expensive failure. By hiring a professional Production Company with ALL the right experience, talent, skills and equipment, you can typically get a video product that will promote your comaomny or product, effectively


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If you are planning a company video and would like an indication of costing parameters, why not give CorpFilms [UK] a call?
"It's what we're known for. It's what we do well"
   

CorpFilms [UK] specialises in 'high-end' corporate film production. * Company Promotions * Web and Point of Sale adverts * Training, Employee Inductions and e-Learning * Product 'How to' User Guides & Demonstrations * Live Events and Award Ceremonies * Interactive Interviews
Call or email for an informal chat.

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