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It takes a variety of different styles of video and film production to achieve the varying aims of marketing or sales communications. Companies in the league of, for example, Samsung, Cadburys, BMW don't need to say much. They are simply reinforcing their very strong brands. That's not a luxury every business can afford.

Which style of film is right for the business aim?
For the vast majority of organisations, a montage of pretty moving pictures set to snazzy music just doesn't deliver results. The whole essence of the medium is to educate but unfortunately nobody learns anything from that style of video, and since those companies aren't in the same league as Samsung, their marketing tactics will be more effective if more appropriate.

When even industry recognised and well-established Worcestershire company, Oakland International, pitched its new tempering service to a major International Supermarket chain, for a £3 million per year contract, it was clear to Oakland that it needed a more convincing film to support its presentation.

Which is the better content?
Oakland International has lots of exciting and impressive visuals so it would have been an easy option to just film some very creative shots. But what would that have proved? The film would not have helped the client fully grasp the potential of sourcing the new service.

Many companies, when they commission a corporate film, know what it is they need to communicate but not the best way. Unfortunately that can lead them down the wrong direction. The solution is to devise a strong content-led, but not overfilled, story line that appeals to buying motives. In marketing and selling terms, we also refer to this as 'satisfying emotions' so that in filming terms it can become truly engaging as opposed to being of wishy-washy interest.

How should that be done?
So the next stage is for the specialist film producer to thoroughly understand the key aim (singular not plural) of the project, the nature of the product or service and the emotional need of the viewer in order to produce a highly focused storyboard and script. For Oakland International's film, CorpFilms also used one of its own professional presenters to guide the viewer towards an even better understanding.

Camerawork, the most appropriate filming resources, equipment and editing are, of course, critical too but that's a topic of a different article.

What was the final outcome?
Oakland International was successful in its bid and a year later the contract now forms an important part of its activity. If you'd like see the Oakland International 'Tempering' film, click here or the image header.


If your business communication would be better content-led, appealing to prospects' emotions, why not give CorpFilms [UK] a call?
"It's what we're known for. It's what we do well"

CorpFilms [UK] specialises in 'high-end' corporate film production. * Company Promotions * Web and Point of Sale adverts * Training, Employee Inductions and e-Learning * Product 'How to' User Guides & Demonstrations * Live Events and Award Ceremonies * Interactive Interviews
Call or email for an informal chat.

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