DON'T ENGAGE A FILM PRODUCER THEN
TELL IT WHAT TO DO
|Okay, that's the controversial
header to grab your attention! Of course, you need to brief your producer but
how rigidly should you impose your ideas?
You may have engaged a
videographer simply to translate your ideas into moving images. By so doing,
this presumes that you're an expert in creating and writing productions. In our
experience that's rarely the case. If you've chosen wisely, you'll have engaged
a Corporate Film production company that specialises in a particular type of
production, so why wouldn't you want to gain from its many years'
A good production company will be able to analyse your brief
and offer ideas that very often work much better. Here's a case study where a
client had preconceived ideas that could have restricted some producers and
thrown away the very opportunity that it was hoping to achieve.
recently asked to produce a product advert, the client wanted to attack the
product's shortcomings of its main competitor. Criticising competitors is not a
tactic we would recommend unless you're a politician, a supermarket or a major
global market player with endless resources. Not only could it have an adverse
effect upon potential clients but it could also wrap you up in a lengthy and
expensive legal battle.
The product's selling point over its competitor
was the technological improvements the company had spent several years
developing. It was therefore insistent that the competitor flaws had to be
highlighted. Thankfully, the company was willing to accept advice and to
present a positive alternative.
We're firm believers in storytelling but
in this instance we decided a "product review" would better meet all the
criteria and we're glad to say that the product launch in North America was a
Many video producers have limited scope and resources so
whilst they might make pretty moving images they simply do what they are asked;
but is that the right approach? It may not be the most comfortable thing for a
client to accept, but when you engage a Corporate Film production company with
specialist marketing skills it pays to listen to its advice. You're not only
paying for production of the moving image, you're also paying for its
You can watch the finished product review
If you have challenging
communication needs and you're open
to better ideas, why not give CorpFilms
[UK] a call?
"It's what we're known for. It's what we do well"
CorpFilms [UK] specialises in 'high-end'
corporate film production. * Company Promotions * Web and Point of Sale adverts
* Training, Employee Inductions and e-Learning * Product 'How to' User Guides
& Demonstrations * Live Events and Award Ceremonies * Interactive
Call or email for an