Our earlier articles have
looked at the importance of identifying professional producer skills and also
developing good marketing and communications content, but even if they are
appropriate for your needs, a corporate video can still be an embarrassing
failure if the camera equipment isn't up to requirements. Later, we'll be
looking at sound and lighting equipment.
At approximately 6/8 times the
price of a good quality photographer's DSLR, professional video producers still
prefer 3CCD video cameras as these offer many significant benefits over
alternatives. Consumer video camcorders and DSLR's are okay for documenting
family memories, however, they are not suited for professional video
Let's first identify two key factors, what they are and
then how they perform.
What is a
Almost all video cameras on the market use CCD's. These are
electronic chips that convert the light entering the lens into electrical
signals. These chips are essential for all digital cameras to function
correctly. A 3CCD video camera has three separate CCD sensors. Each of these
will collect either Red, Blue or Green light separately.
What is High Definition?
HD is the number of pixels
in each frame. Typically 1080 and 720 represents the true vertical count. HD is
always wide screen so using a 16:9 aspect ratio will determine the value in
horizontal equivalent. Therefore if pixels were square, which in camera
recording they're not, it would be the equivalent to 1920 x 1080 or 1280 x 720.
The main purpose of HD is to enable viewers to watch higher quality images when
seen on larger screens, than they would otherwise watch in Standard Definition
A DSLR has only
one CCD. This single CCD will capture "all" of the colours of light together
when entering the lens. Even cameras with 1920 x 1080 pixels will normally
produce poorer quality images than a 3CCD video camera. This is because they
need to use interpolation algorithms, which reduces the resolution of the
image. The result being less clarity and therefore less detail and also making
them appear comparatively "flat".
The quality of videos made with 3CCD
video cameras is superior to those made with consumer level camcorders and
DSLR's. Because different colours are collected on separate sensors, they can
then be recombined to produce a very high quality and high resolution image.
When shot in 1080 HD these images retain their high quality.
Many 3CCD video cameras
also have interchangeable lenses. This is very different to a consumer level
camcorder, which has a single fixed lens that cannot be removed. The ability to
change lenses aids shooting in a variety of different conditions.
can also shoot in 1080i, which is broadcast quality offering a wider platform
for delivery, whereas 1080p and 720p is not.
Adaptable to conditions
Consumer level video cameras
and DSLR's have limited functionality so cannot shoot good quality video in all
Most 3CCD cameras will come with a vast array of manual
control options to shoot in a much wider range of different conditions such as
avoiding the influence of bright or dark backgrounds, poor or changing light
conditions. The three separate CCD's in the camera will also ensure that the
images are clearer with more detail, richer and truer colours.
Whilst 3CCD cameras are more complicated
and require more skill to use, they are much more reliable. They are built to
higher specifications, which will ensure that the production crew can get on
with its job. These cameras can cope with far higher usage, being used every
If you want the quality
of your video to look good, the best place to start is to engage a professional
Video Production Company.
A professional Video Production Company will
have invested in an extensive range of high specification equipment to make
your video look and sound good.
If you would like help creating a
company video, using professional quality equipment that delivers added
technical polish, why not give CorpFilms [UK] a call?
"It's what we're known
for. It's what we do well"